We have some very good news to share: Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, has confirmed that our parent company, Green Mountain Coffee Roasters, Inc. is the largest purchaser of Fair Trade Certified™ coffee in the world for 2010. In its fiscal 2010, GMCR purchased over 23 million pounds of Fair Trade Certified™ coffee.
This is truly an amazing feat – but it reflects more on what you’ve done, our coffee fans! Green Mountain Coffee, your go-to revelation brew, is only able to offer the largest selection of Fair Trade Certified coffees in the United States only because you choose to drink a coffee that gives back. You’ve decided to sip on Fair Trade Pumpkin Spice or Fair Trade Organic Sumatran Reserve or Fair Trade Kenyan Highland Cooperatives because it’s a quality brew all around: for your taste buds and for farmers around the world.
Our thanks to you for enthusiastically supporting Fair Trade!