What’s in a Name?

By Amy Klinger

This is more than simply a case of “tomato” versus “tomahto.” There have always been regional dialects that account for the way words and names are pronounced. But since joining Green Mountain Coffee Roasters, I have encountered a linguistic inconsistency that cannot simply be chalked up to what part of the country you live in.

I present to you, the following name: Keurig®.

For many, it sounds something like this: “Cure-Rig.” For others, it’s “Kerr-RIg.” To others still, it’s “Kuh-Rig.” (Wikipedia offers this: ˈkjʊərɪɡ/, but you’ll need a PhD to figure it out.)

And now I’ll let you in on a little secret. Even inside our own company, even within Keurig’s own office walls, sometimes at the highest levels of the enterprise, you will encounter different pronunciations. From what I can tell, they all happily coexist and no one seems inclined to assert that his or her version is more correct.

But I’m going to go out on a limb here and suggest that we all line up behind a single pronunciation. My vote would be for the version that feels friendlier. More specifically, it’s the one that sounds like the word “your” is being embraced by a K and an IG. After all, it’s Your Keurig®, providing your choice of beverage, fresh and hot (or cold) when you want it.

So…repeat after me: K-Your-Rig.

Now, can I have a chat with all of you who mispronounce the word “nuclear”?

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