This is more than simply a case of “tomato” versus “tomahto.” There have always been regional dialects that account for the way words and names are pronounced. But since joining Green Mountain Coffee Roasters, I have encountered a linguistic inconsistency that cannot simply be chalked up to what part of the country you live in.
I present to you, the following name: Keurig®.
And now I’ll let you in on a little secret. Even inside our own company, even within Keurig’s own office walls, sometimes at the highest levels of the enterprise, you will encounter different pronunciations. From what I can tell, they all happily coexist and no one seems inclined to assert that his or her version is more correct.
But I’m going to go out on a limb here and suggest that we all line up behind a single pronunciation. My vote would be for the version that feels friendlier. More specifically, it’s the one that sounds like the word “your” is being embraced by a K and an IG. After all, it’s Your Keurig®, providing your choice of beverage, fresh and hot (or cold) when you want it.
So…repeat after me: K-Your-Rig.
Now, can I have a chat with all of you who mispronounce the word “nuclear”?