The Doctor’s In for Brew Over Ice!

By Abby Ledoux

Here on the PR team, we’re all super excited about a recent…doctor’s visit.

Before you assume I’m about to go seriously TMI and tell you about my last physical, let me assure you that I’m not talking about my general practitioner…or any old doctor. I’m talking about THE doctor: Dr. Gadget. Last Friday, the “Guru of Giveaways” featured Keurig® Platinum Brewer and Brew Over Ice K-Cup® packs on The View’s hottest summertime gadgets segment.

“What it’s all about is this new system that they’ve got with the K-Cup®!” Dr. Gadget said, demonstrating how to Brew Over Ice with Whoopi Goldberg and Elizabeth Hasselback.

Both Elizabeth and Dr. Gadget noted that the Brew Over Ice K-Cup® packs, ranging in variety from Celestial Seasonings® Perfect Iced Teas to The Original Donut Shop® Sweet & Creamy iced coffee, are specially formulated to retain their flavor when brewed directly over ice.

“You guys know how when you take coffee and put it over ice it gets all watered down?” Dr. Gadget asked the cheering crowd. “Well, not anymore!”

And here in Vermont where the mercury has been regularly rising to a staggering 99°F lately, we are so thankful for that.

The lucky studio audience on set that day got a brewer and K-Cup® packs to take home. No surprise there, as Dr. Gadget gives away more than $200,000 worth of products on average to The View’s audiences, according to his website. He even coined the phrase, “Everybody Gets One!” (Seriously, he did. I thought it was Oprah, too.) Anyway, we’re all thrilled to have the doctor’s approval; he even described Brew Over Ice as “perfectly blended” with a “great formula”!

Want to beat the heat in your area? Get in on this cool (literally) summertime trend ASAP! I’ve been sipping away on my Sweet & Creamy Nutty Hazelnut iced coffee in the office every day, and I think you need some in your life. You can get this tasty summer cool-down in a cup at our website, and check us out on The View in the clip below—we come in at 2:32.

Stay cool!

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