By Kiley – our famous latte artist at the Visitors Center!
The Special Coffee Association of America threw a fantastic gathering and exposition this year – and Green Mountain Coffee Roasters, Inc. (GMCR) was the sponsor! Our little Café was lucky to be able to have five of our employees go to bring experiences and stories home in addition to the over 200 GMCR team members that made the journey to the exposition.
The educational lectures brought up points concerning every angle of the coffee business and family from roasting and the science behind it to customer service to the new generation of social media. Our speakers were experienced and deeply involved and embedded in their specific specialties. We were able to see the reach of the business and family. It was incredible!
The people we were able to meet were amazing too. I met people from Kenya, Guatemala, El Salvador, Italy, Mexico, Canada, Colombia, Ethiopia and, of course, from all across the United States. It was quite the experience to meet our large and expansive coffee family.
We also had the chance to watch the Barista Competitions and the skills shown there were phenomenal. Not only were they producing beautiful latte art but listening to them explain their coffee roasts and blends really brought you into their cup of coffee. The passion seen there was inspiring.
Even working the GMCR booth was fantastic. So many people came up to our booth and so many walked away with a smile. The interest in our coffee left our team with a good feeling too. Having the opportunity to meet and talk with our suppliers, producers, and happy customers really enforced the strong feeling of family and the relationships we so cherish.
This year has left us with so many memories, new found skills, and inspiration. I hope we will have the chance to meet back up with our Coffee Family and friends again next year! Back to our Café and Visitor Center we go.