Supporting Our Troops and Honoring Veterans Day

By Amanda Cooper

Veterans Day is a day when Americans pay tribute to those who serve our country.  Here at Green Mountain Coffee Roasters, Inc. (GMCR) we honor our troops and we like to bring them a taste of home by providing coffee donations.  There’s a history of the military and their coffee; this article from The New York Times talks about it being their secret weapon.

Fisher House is an organization that provides comfort homes built on the grounds of major military and veteran medical centers.  These homes enable family members of veterans to be close to their loved ones when the veterans are receiving in-hospital treatment for unexpected illness, disease, or injury.  GMCR provides a monthly coffee donation to over 20 Fisher House locations as well as several veterans hospitals.  Easy access to a good cup of coffee can be a small but meaningful comfort during the healing process.  The video below provides a great summary of Fisher House and their tremendous work.

We also support active duty military personnel through a strategic partnership with an organization called Holy Joe’s Café.   Through this partnership we ship thousands of brewers and millions of K-Cup® packs to over 31 bases in combat zones.  Holy Joe’s Café provides coffee in a café-like setting where the troops can go for support from the Chaplains, listen to music on open mic nights, or just enjoy a great cup of Green Mountain Coffee®.

Our employees in Massachusetts often volunteer with Pease Greeters.  This group greets and thanks troops arriving and departing from Pease International Airport.

We are proud to support our troops and veterans through these channels and believe these relationships help us get our coffee and brewers in the hands of more military personnel, and show our appreciation in the most equitable way possible.

In the words of Chaplin L. Ray, Hospital Corpsman, 3rd Class USN, “I’ve learned it’s the little things that matter most.  It’s that hot mug of coffee, it’s that letter from home, it’s a hug and a shoulder to cry on.  That’s what matters the most.  And it’s so much more than a hot mug of coffee or tea, to me.  It’s my touch of home!”

Thank you to all those that serve, to your families, and to all who support our veterans.

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