By Roger Garufi
This time of year always brings with it a plethora of special events and community gatherings. As we sweep out our mud rooms, wash winter’s grit off our cars, and welcome summer back into our lives (a late-emerging and all too brief occurrence in Vermont), we also make time for the many local and regional sampling and sponsorship opportunities.
Green Mountain Coffee started the busy events week last Thursday at the Vermont Ski Areas Association Annual Meeting. Held this year at the Killington Grand Hotel, we were on hand to show support for our marketing partners at the VSAA, and to distribute K-Cup samples of, among other things, our new seasonal offerings, Summer Safari ™ Blend and The Perfect Peach™.
Saturday kept two sampling teams busy at two different events. One team helped our friends at Cabot Creamery celebrate their 90th anniversary, at a special community event at their original Cabot location. Closer to home, the other team provided free coffee to the attendees of the Waterbury Kids Fest /Green Mountain Coffee Safety Day, an annual event held in the park directly in front of our Visitor’s Center and Café.
On Sunday, at the beautiful Shelburne Museum, a row of Keurig machines and a huge selection of complimentary K-Cups awaited volunteers and participants of the Juvenile Diabetes Research Foundation annual fundraising walk.
Next weekend, I’m off to Hague, NY, to help the volunteers and the racers at the Northern Country Triathlon jump-start their day. On the same day, a crew of local Green Mountain Coffee employees will be rolling down Main Street on our custom-built float, tossing hundreds of bags of coffee and travel mugs to the crowds gathered for the Waterbury 4th of July Parade. On Sunday, June 28th, a remote sampling team will be sharing our fine offerings with folks at a special ‘Edible Garden’ event at New York City’s Botanical Garden. Martha Stewart and Emeril Lagasse will be in attendance…hopefully they’ll be enjoying their very own Summer Safari.
Hope to see you at an event sometime soon….