Partnering for Fair Trade

Partnering for Fair Trade

Fair Trade Month Quiz:

Question 26: Name one of Green Mountain Coffee’s partnership Fair Trade coffees.

Answer: Heifer Hope Blend and National Wildlife Blend

Haven’t answered our Fair Trade Quiz question of the day, yet? Well, why not? The answer’s right there! If that isn’t enough for you, the first 100 participants* get a sample of Green Mountain Coffee’s Fair Trade Certified™ Organic House Blend and all answers get entered to the grand prize drawing of 12-months of Green Mountain Coffee Fair Trade Certified™ Coffees. Go here to enter: http://www.eatdrinkandbefair.com/quiz.php.


*Sorry, employees and their immediate family members of Green Mountain Coffee Roasters, Inc. are not eligible. But keep an eye out for our internal Fair Trade quiz.

The term partnership is defined as a relationship between two parties. Green Mountain Coffee takes great pride in its partnerships and does whatever it can to foster those relationships. The following are proverbs that support the initiative behind the partnerships GMCR has created.

Give a man a fish and he can eat for a day. Teach a man to fish and you feed him for a lifetime. This old adage has generations of human footprints behind it. The saying lives on throughout time because it speaks the truth. Heifer International® is a non-profit organization that gives livestock to those in need and teaches them to use their livestock as a resource to sustain a way of life; and to take that one step further Heifer International encourages sharing these learning’s and livestock with neighbors. We partner with Heifer international to make a Fair Trade Certified coffee called Heifer Hope Blend.

A bird does not sing because it has an answer, it sings beings it has a song. What better sound to awaken to than that of a song bird? Lucky for us, Green Mountain Coffee partners with National Wildlife Federation® to produce a Fair Trade Certified National Wildlife Blend. This coffee is grown in environments rich in biodiversity, under canopies of shade that provide excellent winter habitat for migratory songbirds that summer in North American backyards.

Both of these coffees carry the Fair Trade Certified™ label, which guarantees farmers a fair price for their coffee harvest and enables them to reinvest in their communities. Fair Trade Certified fully utilizes the positive impact they have on the world, both at the beginning of their life and at the end. Fair Trade Partnership coffees are all about empowerment… empowerment to the one who grows the beans, empowerment to their namesake, and empowerment to the consumer.

-Alissa

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