How do you improve a top selling K-Cup coffee? Make it Fair Trade Certified. Our Colombian coffee in K-Cups is now Fair Trade Certified. We used to call this coffee “Colombian Supremo”, but its new name is “Colombian Fair Trade Select“. It contains the same delicious coffee as our bagged, whole bean offering of the same name within our Single Origin line.
Fair Trade certified means the farmers are guaranteed a fair price for their harvest. With a Fair Trade price, farmers can afford to invest in time-honored techniques that produce the finest beans.