New Lids with Keurig 2.0 Brewing Technology™ | Keurig

By Erin O’Bannon

You may have recently noticed some changes to your K-Cup® packs – they look different. Our K-Cup® packs were recently redesigned with circular outer rings with the words “Keurig Brewed” indicating they have Keurig 2.0 Brewing Technology™.

We began shipping packs with the Keurig 2.0 Brewing Technology™ to our customers in January 2014. We transitioned our K-Cup® packs to Keurig 2.0 Brewing Technology™ first, as that’s where the majority of consumer demand lies. We expect Vue® packs to be fully transitioned to Keurig 2.0 Brewing Technology™ over the coming months.

All Keurig® brand K-Cup® packs, including our partner brands, feature a circular ring and the Keurig Brewed® seal and the Vue® packs feature an aqua circle at 9 o’clock. These changes let consumers know that they can trust that they’re getting the quality, taste and safety they’ve come to expect in every cup – every time, without exception. This new lid design is also an indication that the pack has the new Keurig 2.0 Brewing Technology.

Don’t worry the taste and quality you have come to expect with all Keurig® brand packs has not changed.

So, what’s new?

With Keurig 2.0 Brewing Technology™   Without Keurig 2.0 Brewing Technology

 

What to Look for on the Box

With Keurig 2.0 Brewing Technology™       Without Keurig 2.0 Brewing Technology

                                                  

What to Look for on the Box

A box on the upper right side of the box that says “Compatible with Keurig® Vue® and Keurig® 2.0 Brewers.”

Will my old packs work?

All of Keurig®’s branded K-Cup® and Vue® packs (including these new varieties will perform as usual in all current K-Cup® and Vue® brewers, respectively. If you have packs that do not have the new lids with Keurig® 2.0 Brewing Technology™, your Keurig® 2.0 brewer will not be able to brew your beverage.

Keurig 2.0 Brewing Technology™ reads each lid to deliver a perfect cup or carafe each time. If you insert an old pack, or an unlicensed brand pack, a simple message will show on the screen, giving you directions to a phone number and website with more information. Our Customer Care team would be happy to help ease the transition.

New high-tech look, same great taste.

To learn more about Keurig® licensed brands, please visit our Family of Brands’ Post!

For more on the new Keurig® 2.0 system and Keurig 2.0 Brewing Technology™, go to http://www.keurig.com/keurig-2-0-system.

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