Green Mountain Coffee Brand Refresh

By Briana Keene

Strong brands engage, inspire and motivate. They represent a promise, connection, and an experience. Our flagship brand, Green Mountain Coffee®, have evolved dramatically since their inception – both visually, and with our offerings. For the next phase of growth, we’ve seen the opportunity to reimagine their visual identities to embody the strong passion and excitement that our consumers feel for these brands. After months of imagining, creating, and testing, the refreshed Green Mountain Coffee® brand is ready for their debut.  

We want to celebrate our flagship beverage brand, Green Mountain Coffee. Inspired by its birthplace in the Green Mountain state, the new branding updates the #1 brand in the Keurig system with a fresher, more contemporary look that honors its deep roots in responsibility, authenticity, quality, and variety. We believe there is more to great coffee than what’s in your cup.  

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