Strong brands engage, inspire and motivate. They represent a
promise, connection, and an experience. Our flagship brand, Green
Mountain Coffee®, have evolved dramatically since their inception –
both visually, and with our offerings. For the next phase of
growth, we’ve seen the opportunity to reimagine their visual
identities to embody the strong passion and excitement that our
consumers feel for these brands. After months of imagining,
creating, and testing, the refreshed Green Mountain Coffee®...