Fair Trade is not only an important business focus for Green Mountain Coffee, but it’s also a topic of which many of our employees and coffee fans are passionate. May it be at home, at the grocery store, or in the office, Fair Trade is never far from our minds. But we know that not everyone is as aware of the Fair Trade movement as we are, so we wanted to give you an idea of what choosing Fair Trade coffee means – for the farmer and yourself.
Like oil or cotton, coffee is a commodity... and world prices fluctuate wildly. Coffee farmers never know how much they'll be paid for their beans. Sometimes they don't even get enough to pay for the cost of growing them.
Fair Trade certification provides farmers a fair price for their beans with a guaranteed minimum, which means they can invest in their crops, their communities, and their future.
But let’s not forget: Fair Trade also creates some of the best coffee in the world. With Fair Trade premiums in hand, farmers can afford to follow time-honored traditions to produce the finest beans, which allows you to enjoy one of the finest cups of coffee available.
We’re passionate about Fair Trade coffee not only for the reasons above, but also because of how simple it is to have an impact by choosing to purchase Fair Trade. As you may have heard us say before, we realized that good coffee could be good for the world – and we hope you will, too.