Life is always interesting in the event marketing world, and you never know where the opportunities may take you or who you may be rubbing elbows with. From both a professional and personal standpoint, you can mark down the Green Mountain Coffee® sponsorship of the 46th Annual Country Music Association (known as the CMAs to us fans) Awards in Nashville in the time-well-spent column.
In October, the Green Mountain Coffee brand sponsored a massive 2-day marathon of remote radio broadcasts preceding the Country Music Association Awards (CMA) Show in Nashville, TN. Personnel from 50 Country stations from around the U.S. were there, all part of the Clear Channel Premiere Radio Network. Naturally, all those radio personalities need people to interview, so also in attendance were over 100 of the biggest names in Country music today. Artists and bands like Faith Hill, Luke Bryan, Little Big Town and Kelly Clarkson were there, along with Tim McGraw, Reba McEntire, Miranda Lambert, Darius Rucker, Zac Brown Band, Eric Church, Lady Antebellum, Jason Aldean, Taylor Swift, and many more. Many of them enjoyed the unlimited access to our Keurig® sampling array and tasty lattes and cappuccinos served up by a talented local barista that we partnered with. To say the least, it was an elbow rubbing time.
(My strictly un-scientific poll revealed that the Green Mountain Coffee Caramel Vanilla Cream K-Cup® packs were the belle of the ball, and seemed to be the variety of choice for many country fans.)
We also served free samples of great K-Cup® pack varieties like Fair Trade Organic Sumatran Reserve and Fair Trade Vermont Country Blend® to all the fans lined up in front of the hotel, waiting patiently for photos and autographs from some of their favorite Country stars.
Another part of our sponsorship entailed working with a great new band called The Henningsens. The band is currently in the midst of a ten-city promotional tour, and are criss-crossing the country in a beautifully wrapped Green Mountain Coffee bus. Let us know if you happen to spy the bus in your area!
Hope to rub elbows with you at an event sometime soon…