Make it Fair Trade – and so, it was.

Fair Trade Month Quiz:

Question 5: How do you know a food product is Fair Trade?

Answer: Look for the Fair Trade Certified label.


Haven’t answered our Fair Trade Quiz question of the day, yet?  Well, why not?  The answer’s right there!  If that isn’t enough for you, the first 100 participants* get a sample of Green Mountain Coffee’s Fair Trade Certified™ Organic House Blend and all answers get entered to the grand prize drawing of 12-months of Green Mountain Coffee Fair Trade Certified™ Coffees.  Go here to enter:

*Sorry, employees and their immediate family members of Green Mountain Coffee Roasters, Inc. are not eligible. But keep an eye out for our internal Fair Trade quiz.




 Fair Trade Certified Logo


It’s amazing what a Fair Trade Certified Label can do when combined with a favorite coffee – especially when that coffee’s in a K-Cup®.  In 2008, we converted one of our most popular K-Cups® from conventional Colombian coffee to Colombian Fair Trade Select.  Still the Colombian vibrancy that our customers have come to expect, but with a Fair Trade moniker to help spread the word and help Colombian farmers.        

 Joel in Colombia

  Joel White of Green Mountain Coffee rides in a chiva, an artisan-modified bus used in rural Colombia. 


Joel White, a marketing director at Green Mountain Coffee, recently visited the co-ops where we source our Fair Trade Colombian coffee.  His week-long adventure included high-mountain Jeep trips to several small, remote coffee farms and cooperatives, including CENCOIC in the southwest department of Cauca.


Colombian Women Weaving


In Colombia, members of the Guambino community are well-known for their weaving skills.


CENCOIC was founded to represent indigenous communities in the Cauca region, including the Guambianos of the central mountain range.  Guambianos are skilled weavers and are easily identified by their colorful textiles and narrow-brimmed, felt hats.  They have managed to preserve their distinct culture, retaining their traditional language, dress, and farming techniques.


“It was a great experience to be with people so committed to getting us great coffee,” Joel said when he returned.  “It’s given me a whole new perspective on my morning cup.”


- Laura

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