Life is always interesting in the event marketing world, and you
never know where the opportunities may take you or who you may be
rubbing elbows with. From both a professional and personal
standpoint, you can mark down the Green Mountain Coffee®
sponsorship of the 46th Annual Country Music Association (known as
the CMAs to us fans) Awards in Nashville in the time-well-spent
column. In October, the Green Mountain Coffee brand sponsored a
massive 2-day marathon of remote radio broadcasts...