Increasing demand for high-quality products that are sustainably
produced is core to our business strategy. In fiscal 2011, we
expanded our efforts to offer and promote products such as Fair
Trade Certified™, Rainforest Alliance Certified™, and organic
coffees, helping to widen adoption of socially and environmentally
responsible business practices. In fiscal 2011 we: - increased the
volume of sustainably certified coffees we sold from 25%
to 28% - a significant gain considering that...