We believe that our products can be sourced, designed, and manufactured in ways that are good for people and good for the environment. We strive for balance in the way we engineer our
products. We engage with players throughout our value chain to understand the social and environmental impacts of our business and our industry. In addition, as a leader in beverages with a positive social impact — particularly Fair Trade coffee — we can encourage consumers to use their purchasing power to support more sustainable products across the entire beverage industry.
During fiscal 2012, we worked to reduce waste and and energy. We continued to make progress toward our reduction targets for energy use and waste to landfill, even as our business growth has challenged those efforts. We have coupled our support of coffee from Rainforest Alliance Certified™ farms with consumer education campaigns that demonstrate the benefits for farmers and for the environment using a model that generates consumer demand for certified coffees.
As our business grows, we hold fast to our belief that our responsibility is to create sustainable products that help us to brew a better world.
Some other key accomplishments include:
- More than tripling the amount of waste chaff, burlap, coffee, powder, and tea that we composted, and increased recycling of corrugated boxes, boxboard, paper, and plastics by 50% in its facilities, compared to the previous year.
- Being ranked the largest purchaser of Fair Trade Certified™ coffee in the world for the second year running by Fair Trade USA (2010, 2011)
- Selling 11 million pounds of coffee from Rainforest Alliance Certified™ farms