Just in time for Fair Trade Month, Green Mountain Coffee® has introduced a new Fair Trade Certified™ coffee that brings together beans from three of the most distinctive coffee growing regions in the world. Introducing new, extra bold, medium roast, Three Continent Blend, a harmonious blend that’s not only great coffee for you, it’s helping provide a better quality of life for farmers on our source farms in Sumatra, South America, and Ethiopia.
Fair Trade certification gives farmers a fair price for their beans with a guaranteed minimum, which means they can invest in their crops, their communities, and their future. Fair Trade also lets Green Mountain Coffee® and farmers work closely together to bring the best tasting coffee to market.
And because it’s Fair Trade Month, there’s all sorts of great stuff going on: savings on all Green Mountain Coffee® Fair Trade Certified™ coffees. And have you heard? Kelly Clarkson traveled to Peru as a Green Mountain Coffee® Fair Trade Ambassador to learn about Fair Trade and all the good it does around the world. You can check out her travelogue, including photos and video at www.choosefairtrade.com. And on October 10, you can watch an exclusive Kelly Clarkson concert live on Facebook. Learn more at www.facebook.com/GreenMountainCoffee.
Our hope with all this exciting promotional work is that the next time you shop for coffee, you’ll consider choosing Fair Trade. It’s one of the easiest ways you can help make a positive difference in the world. So have your coffee…and feel good about it, too.